Communication profiles are great way to automate your marketing campaigns and help encourage customers to buy photos and ultimately spend more. To get you started, GotPhoto has created standard, neutral communication profiles for you to use.
To find your communication profiles, go to Settings –> Communication profiles. At the beginning, there are only GotPhoto’s recommended ones. Here, you have the option to edit or create your own profiles.
Creating your own communication profile in 4 steps
Select the blue ‘Create Profile’ button to begin creating your own communication profile.
- Give your new profile a name
- Then click 'Next'
Step 1: Add a trigger
If creating a new communication profile, click 'Add notification' at the top right. Otherwise, you can edit an existing notification by clicking the respective Actions –> Edit button. This will take you to the page indicated below.
First, you need to select a trigger from the drop down menu. For example, you can choose ‘before a job is archived’. This is the trigger. What this means is that an email is sent when this trigger is activated. In this case, you will choose an amount of days before the pictures are to expire. When that day is reached, an automated email or text message will be sent to all customers that have signed up to receive a communication from the specific job.
Step 2: Choose a customer target group
The next option is who you would like to receive the email or message that has been triggered. You can choose out of three options: all customers, potential buyers and buyers. However, some options will not give you a choice. If you want to send out an email after a customer has registered, then it will only be available to send out to potential buyers.
What's the difference between these categories?
All customers: Everyone who has registered in your shop regardless if they have purchased something or not.
Potential Buyers: Only those who have registered but have not purchased anything yet.
Buyers: Only those who have already paid for something in the online shop.
Step 3: Select format of communication
You can select between sending an email or SMS.
Note: SMS notifications require registering with a third-party company for activation.
Step 4: Add a message
Subject: This is the subject line of the email.
Message: This is the main part of the email.
Click 'Save' when done.
Now your new trigger has been added to your communication profile. You can add multiple triggers to automate your entire communication with your potential customers. To add another trigger, select “add another notification” and follow the steps above.
Now the communication profile you have created will be available to choose when creating a new photo job.