Creating price profiles

Price profiles are used to determine the price at which you want to sell your photos. To locate 'Price profiles', go to the 'Settings' tab and then look under 'Sale'. 

Similarly to product packages, GotPhoto has provided three recommended price profiles, which can be used or modified for your own needs. This article will explain how you can build and edit your own price profiles. 

Step 1: Adding and editing price profiles

On this page, you will see an overview of all price profiles. If you want to edit a profile, click on the ‘action’ button and select edit on the price profile you would like to change.

To create a new price profile, select the blue ‘create price profile’ button and in the screen that pops up, enter the name of the profile, e.g. “Test Job”.

Step 2: Add products

Products can be added into one of the three categories: all photos, individual photos, and group photos.

All photos: If you choose to add print products in this section, they will be available to both individual and group photos.

Individual photos: If you choose to add a product in this section, then that product will only be available to individual photos and not group photos.

Group photos: If you choose to add a print product in the group photos section, then this print will only be available to group photos and not individual photos.

To add a product select the add products’ button. Now you will see all the products that each partner lab has to offer and how much it costs them to produce that product.

Similarly to adding products to a pack, we have categorised the products into prints, posters, fine art, product packages, downloads, gifts, canvases, finishing, cards & other. Find the product you would like to offer and click the add button.

Here, you can also add any product packages created in article two. 

Step 3: Setting The Prices 

Setting your prices is simple. When you first add a product, the price box will be zero and will be displayed in red until you set a price, then it will change to green. To make your pricing and profit as transparent as possible we have broken it down into three visible categories.

Production Cost: The cost that the lab charges you to produce the product.

Service Fee: GotPhoto‘s fee for the sale.

Profit: The total profit made after paying production costs and the service fee.

Key Tip: When setting the price of product packages you will be prompted to put in a selling price and the 'product's value' (see screenshot below). This must be higher than the selling price and will be shown to your customer in the shop, so they know just how much they are saving by purchasing a pack.

Key Tip: Make sure to set a price for 'Download all photos'. To do this click on 'Download all photos', check the tick box for 'Enable "Download all photos" for...', set your price such as £39.99, and then click on 'Save'. 

We advise only offering this option for 'Individual photos' as 'Group photos' can be shared easily if downloaded.

That concludes setting up for your first price profile. If you wish to use this profile but adjust the pricing for a specific job, you can always duplicate the profile by selecting 'actions' in the overview. Then you can modify the pricing for a specific job.

In the next article you will learn how to setup 'Communication Profiles' - a chief marketing tool in driving customers to your shop to purchase. 


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